Work

The Impact of Advertising on Building Brand Equity: A Case of Zimbabwean Universities

Year: 2013

Type: article

Study design: Observational Study

Authors: Munyaradzi Mutsikiwa, Kossam Dhliwayo, Clay Hutama Basera

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1676824181

FWCI: 2.936

Cites: 7

Cited by: 6

Related to: 10