Work

Image transfer in sports sponsorships: an assessment of moderating effects

Year: 2005

Type: article

Study design: Observational Study

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-07-01-2005-b007

Authors: Reinhard Grohs, Heribert Reisinger

Institutions: University of Otago, University of Vienna

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W167905323

FWCI: 2.55

Cites: 17

Cited by: 79

Related to: 10