Work

Perceived brand portfolios: how individual views hamper efficiency

Year: 2015

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2014-0764

Author: Per Åsberg

Institution: KTH Royal Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1679925875

FWCI: 4.962

Cites: 52

Cited by: 11

Related to: 10