Work

Hybride Produkte: Merkmale und Herausforderungen

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9285-7_11

Authors: Tilo Böhmann, Helmut Krcmar

Institution: Technical University of Munich

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W168429347

FWCI: 44.31

Cites: 20

Cited by: 54

Related to: 10