Work

Involving customers in NPD process: A comparison of two telecommunication companies in Taiwan

Year: 2010

Type: conference-paper

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Chien-Chiang Lin, Yun-Shan Huang, Wei-Che Hsu

Institution: Shih Hsin University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1688347787

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Cites: 22

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Related to: 10