Work

The IBM Way: Insights into the World's Most Successful Marketing Organization

Year: 2011

Type: book

Authors: Buck G. Rodgers, Robert L. Shook

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1694873349

FWCI: 0.703

Cites:

Cited by: 25

Related to: 10