Work

The Marketing Planning Workbook

Year: 1996

Type: book

Source: Pure (Coventry University)

Authors: Sally Dibb, Lyndon Simkin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W169798078

FWCI: 9.887

Cites:

Cited by: 30

Related to: 10