Work

Enhancing Consumers' Affection for a Brand Using Product Design

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Product Innovation Management

DOI: 10.1111/jpim.12245

Authors: Minu Kumar, Janell D. Townsend, Douglas W. Vorhies

Institution: San Francisco State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1698465835

FWCI: 19.24

Cites: 73

Cited by: 93

Related to: 10