The dimensionality of the concept of intangibility : a critical analysis
Year: 2003
Type: report
Abstract: The main objective of this article is to develop a scale for measuring the degree of intangibility of a service offering after having first clarified the concept and analysed the various publications that have already appeared on this subject. A survey and a structural equation modelling analysis were conducted to examine the hypothesis of the bidimensionality (both physical and mental) of this concept. Recognising this double dimension of intangibility should be of interest to both managers of service activities and academics working on this area.
Source: Digital Access to Libraries
Authors: Frédéric Bielen, Christophe Sempels
Institution: Institut d'Economie Scientifique Et de Gestion
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1718099692