Work

Celebrity endorsement, self-brand connection and consumer-based brand equity

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-10-2014-0722

Authors: Abhishek Dwivedi, Lester W. Johnson, Robert E. McDonald

Institutions: Charles Sturt University, Swinburne University of Technology, Texas Tech University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1732972468

FWCI: 20.35

Cites: 59

Cited by: 276

Related to: 10