Work

Selling the brand inside.

Year: 2002

Type: article

Source: PubMed

Author: Colin Mitchell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W173368734

FWCI: 19.53

Cites:

Cited by: 286

Related to: 10