Work

Advertising and Promotion Management

Year: 1987

Type: book

Authors: John R. Rossiter, Larry Percy

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1740479172

FWCI: 28.49

Cites:

Cited by: 864

Related to: 10