Work

Wanted: A History of Advertising

Year: 1978

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1978.12518996

Author: Richard W. Pollay

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W174266269

FWCI: 2.249

Cites: 18

Cited by: 14

Related to: 10