Impact of the two dimensions of intangibility on the global percei ved risk : a segmented approach
Year: 2004
Type: report
Study design: Observational Study
Abstract: The goal of this paper is double. First of all, we want to test the relationship between the two\ndimensions of intangibility and the global perceived risk. Moreover, we want to evaluate how\nservice knowledge and the frequency of service utilization affect the perceived level of both\nphysical and mental intangibility, and the relation between those two dimensions and the\nperceived risk.\nResults show that intangibility influences the global perceived risk. But, contrary to the\nsuggestion of Laroche and al (2003), the dimensions of intangibility do not seem to have a\nsimultaneous influence on perceived risk. According to the individuals ‘ profile, the additional\nperceived risk will be due either to the mental dimension of intangibility, or to the physical\none. The authors largely comment those results, and propose implications both for\npractitioners and for future researches
Authors: Christophe Sempels, Frédéric Bielen
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1743328226