Work

Improving the effectiveness of cause-related marketing campaign messages

Year: 2011

Type: article

Author: M.M.H.C. Konings

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1749150569

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Cites: 71

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Related to: 10