Work

Engaging consumers on new integrated multichannel retail settings: Challenges for retailers

Year: 2015

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2015.04.003

Authors: Eleonora Pantano, Milena Viassone

Institutions: University of Calabria, Middlesex University London, University of Turin

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1749750612

FWCI: 41.32

Cites: 56

Cited by: 308

Related to: 9