Work

The effect of advertising credibility: could it change consumers attitude and purchase intentions?

Year: 2015

Type: article

Study design: Observational Study

Author: R.M. Verstraten

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1751590914

FWCI:

Cites: 43

Cited by: 10

Related to: 10