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Strategi Segmenting, Targeting, Positioning Serta Strategi Harga Pada Perusahaan Kecap Blekok Di Cilacap

Year: 2016

Type: article

Abstract: To win the market competition, companies must have segmenting, targeting, positioning strategy and pricing strategy. This study aims to determine segmenting, targeting, positioning strategy as well as the companys pricing strategies on Kecap Blekok Company in Cilacap. Methods of data collection in this study using interviews and documentation. The analysis technique used is descriptive analysis techniques. The results showed market segment of Kecap Blekok Company is the lower middle class, the chosen target market is segment concentration or a single market, Kecap Blekok Company is positioned on the lower middle class with high quality. For the pricing strategy is employed by Kecap Blekok Company using cost plus pricing method to set the selling price.

Source: AJIE

DOI: 10.20885/ajie.vol1.iss3.art2

Authors: Hari Wijaya, Hani Sirine

Institution: Satya Wacana Christian University

Language: Indonesian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W1754761563

FWCI: 2.081

Cites:

Cited by: 64

Related to: 10