Work

Innovation in In-Store Promotions: Effects on Consumer Purchase Decision

Year: 2012

Type: article

Authors: Vasanth Kiran, Mousumi Majumdar, Krishna Kishore

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1755039377

FWCI: 4.992

Cites: 25

Cited by: 37

Related to: 10