Work

Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective

Year: 1997

Type: article

Source: Journal of Market-Focused Management

DOI: 10.1023/a:1009731419345

Authors: Debi Prasad Mishra, George S. Bobinski, Harjeet S. Bhabra

Institutions: Binghamton University, Concordia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W175532072

FWCI:

Cites: 46

Cited by: 53

Related to: 10