Work

Communicating Brand Personality - The Moderating Role of Human Personality

Year: 2009

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1400490

Authors: Srividya Raghavan, M. S. Balaji

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1759615839

Cites: 59

Cited by: 6

Related to: 10