Work

Erkenntnistheoretische Basis der Marketingwissenschaft

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9258-1_4

Authors: Thomas Dyllick, Torsten Tomczak

Institution: University of St.Gallen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1762363328

FWCI: 7.385

Cites: 54

Cited by: 8

Related to: 10