Work

Color and shopping intentions

Year: 2003

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(01)00246-6

Authors: Barry J Babin, David M Hardesty, Tracy A Suter

Institutions: University of Southern Mississippi, University of Miami, Oklahoma State University, Oklahoma State University at Tulsa

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1770446288

FWCI: 15.6

Cites: 37

Cited by: 491

Related to: 9