Work

Evaluative and Descriptive Response Patterns to Negative Image Attributes

Year: 2003

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/147078530304500105

Authors: Jennifer Romaniuk, Maxwell K. Winchester

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W177403728

FWCI: 2.652

Cites: 16

Cited by: 14

Related to: 10