Work

Loyal Now, but Not Forever! A Study of Narcissism and Male Consumer-Brand Relationships

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20638

Authors: Aliette Lambert, John Desmond

Institutions: University of Edinburgh, University of St Andrews

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1774480193

FWCI: 5.943

Cites: 48

Cited by: 54

Related to: 10