Work

Nuevas formas publicitarias: patrocinio, "product placement", publicidad en Internet

Year: 2000

Type: article

Source: Dialnet (Universidad de la Rioja)

Author: Alfonso Méndiz Noguero

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W177907183

FWCI:

Cites:

Cited by: 27

Related to: 10