Work

Applying the Internal Marketing Concept Within Large Organizations

Year: 1991

Type: article

Source: Journal of Professional Services Marketing

DOI: 10.1300/j090v06n02_14

Authors: Patriya Tansuhaj, Donna Randall, Jim McCullough

Institution: Washington State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1779313561

FWCI:

Cites:

Cited by: 98

Related to: 10