Work

Calidad percibida por el espectador de fútbol

Year: 2012

Type: article

Abstract: Organizations strain to understand their clients' needs in order to satisfy them adequately and achieve competitiveness. As a result, a change is underway in the area of sports management that consists in creating specific measures for the quality of client satisfaction and services. This is the context of this study, the main goal of which is to determine the dimensions of the quality of the sports service offered by football clubs. To this end, a questionnaire was applied through the personal survey method. The data obtained was processed by an exploratory factorial analysis. The results allow for the identification of ten basic dimensions of the quality of the sport service analyzed.

Source: Revista de psicología del deporte

Authors: Isabel María Rosa Díaz, Mario Castellanos‐Verdugo, Beatriz Palacios Florencio

Institution: Universidad de Sevilla

Language: Spanish

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1779737851

FWCI: 3.565

Cites: 43

Cited by: 13

Related to: 9