Work

Relating Brand Equity and Customer Equity: An Exploratory Study

Year: 2015

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-2015-050

Authors: Jaime Romero, Maria Jesús Yagüe

Institution: Universidad Autónoma de Madrid

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Ministerio de Economía y Competitividad

OpenAlex ID: W178005839

FWCI: 2.486

Cites: 52

Cited by: 9

Related to: 10