Work

Leveraging to beat the odds: the new marketing mind-set

Year: 1993

Type: article

Source: Harvard business review

Authors: Benson P. Shapiro, Adrian J. Slywotzky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W178068221

FWCI: 10.01

Cites:

Cited by: 59

Related to: 10