Work

A critical evaluation of the congruence between brand image and brand identity within the green marketing space

Year: 2013

Type: dissertation

Study design: Observational Study

Source: UpSpace Institutional Repository (University of Pretoria)

Author: William Robert Campbell

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W1782464264

Cites: 61

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Related to: 10