Work

The Perceived Value of Brand Heritage and Brand Luxury

Year: 2012

Type: book-chapter

Study design: Observational Study

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-3722-3_27

Authors: Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt, Thomas Wüstefeld

Institution: Leibniz University Hannover

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W178716420

FWCI:

Cites: 51

Cited by: 10

Related to: 10