Work

Measuring e-CRM implementation and outcomes from the customers' perspectives

Year: 2010

Type: conference-paper

Study design: Observational Study

Source: Portland International Conference on Management of Engineering and Technology (PICMET)

Authors: Phavaphan Sivaraks, Donyaprueth Krairit, Vatcharaporn Esichaikul

Institution: Asian Institute of Technology

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1787306471

FWCI:

Cites: 44

Cited by: 4

Related to: 10