Work

Seeing the Voice of the Customer: Metaphor-based Advertising Research

Year: 1995

Type: article

Source: Journal of Advertising Research

Authors: Gerald Zaltman, Robin Higie Coulter

Institution: Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W179005538

FWCI: 5.2

Cites: 47

Cited by: 491

Related to: 10