Work

Non-profit Organizations' Practices and Perceptions of Advertising: Implications for Advertisers

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1998.12466564

Authors: June Marchand, Sylvie Lavoie

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W179258270

FWCI:

Cites: 20

Cited by: 12

Related to: 10