Work

Contributions of Socialization Theory to Consumer Behavior Research

Year: 1978

Type: article

Source: American Behavioral Scientist

DOI: 10.1177/000276427802100404

Author: Scott Ward

Institution: Harvard University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1800534628

FWCI: 2.257

Cites: 29

Cited by: 21

Related to: 10