Work

Brain-Activity Responses to Magazine and Television Advertising

Year: 1980

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1980.12518776

Authors: Sidney Weinstein, Valentine Appel, Curt Weinstein

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W180073006

FWCI: 12.47

Cites: 1

Cited by: 75

Related to: 10