Work

The effect of loyalty program fees on program perceptions and engagement

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.09.001

Authors: Christy Ashley, Erin A. Gillespie, Stephanie M. Noble

Institutions: University of Rhode Island, Elon University, University of Tennessee at Knoxville

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1802157656

FWCI: 6.628

Cites: 35

Cited by: 40

Related to: 10