Work

Orientación al Valor del Cliente y las Nuevas Métricas de Marketing. Revisión y Análisis

Year: 2007

Type: article

Source: Redalyc (Universidad Autónoma del Estado de México)

Authors: Leslier Maureen, F Leslier Maureen Valenzuela, Jesús García de Madariaga, María Francisca, Laure Blasco

Language: Spanish

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1802912096

FWCI: 0.918

Cites: 8

Cited by: 7

Related to: 10