Work

Market-driven Management: strategic and operational marketing.

Year: 2007

Type: book

Source: HAL

Authors: J.J. Lambin, Rubén Chumpitaz, I. Shuiling

Institution: Centre National de la Recherche Scientifique

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1807908993

FWCI: 8.626

Cites:

Cited by: 199

Related to: 10