Experiential marketing : a consumption of fantasies, feelings and fun : an investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand
Year: 2013
Type: dissertation
Abstract: This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel University
Author: Supawan Ueacharoenkit
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
Funder: Strong
OpenAlex ID: W182376468