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Marka Sadakati̇ni̇n Ölçülmesi̇: Ni̇yete Bağli Tutumsal Ölçek İle Satin Alma Sirasina Dayali Davranişsal Ölçeği̇n Karşilaştirilmasi

Year: 2012

Type: article

Source: DergiPark (Istanbul University)

Author: Mehmet Özer Demir

Language: Turkish

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1826706317

FWCI: 2.852

Cites: 114

Cited by: 5

Related to: 10