Work

Athlete endorsement in the international sports industry: a case study of David Beckham

Year: 2005

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-06-03-2005-b007

Author: Chia-Chen Yu

Institution: University of Wisconsin–La Crosse

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W182794255

FWCI: 1.272

Cites: 35

Cited by: 27

Related to: 10