Work

The Self-Concept in Relation to Product Preference and Purchase Intention

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-10966-4_94

Author: M. J. Sirgy

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1831038145

FWCI: 33.21

Cites: 19

Cited by: 82

Related to: 10