Work

Social normalisation and consumer behaviour: using marketing to make green normal

Year: 2011

Type: book

Source: Research Repository (Kingston University London)

Authors: Ruth Rettie, Chris Barnham, Kevin Burchell

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1831145367

FWCI: 0.7

Cites: 41

Cited by: 6

Related to: 10