Work

Consumer Gifting Behaviors

Year: 2008

Type: article

Study design: Observational Study

Source: Services Marketing Quarterly

DOI: 10.1300/j396v29n02_01

Authors: Cheryl B. Ward, Thuhang Tran

Institution: Middle Tennessee State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1832851322

FWCI: 1.092

Cites: 13

Cited by: 32

Related to: 10