Work

The Rise of Brands

Year: 2007

Type: book

Source: Goldsmiths (University of London)

Author: Liz Moor

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1834623101

FWCI: 7.156

Cites:

Cited by: 106

Related to: 10