Work

The Development of a Consumer/Customer-Derived Generic Typology of Positioning Strategies

Year: 2001

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2001.11501890

Authors: Charles Blankson, Stavros P. Kalafatis

Institutions: Grand Valley State University, Kingston University London

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Grand Valley State University

OpenAlex ID: W1835658273

FWCI: 6.316

Cites: 81

Cited by: 31

Related to: 10