Work

Virtual Bundling with Quantity Discounts: When Low Purchase Price Does Not Lead to Smart-Shopper Feelings

Year: 2013

Type: article

Source: Psychology and Marketing

DOI: 10.1002/mar.20639

Author: Pauline de Pechpeyrou

Institution: Université Paris Nanterre

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1836079766

FWCI: 3.962

Cites: 50

Cited by: 22

Related to: 10