Work

You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility

Year: 2015

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2015.04.005

Authors: Alexander J. Kull, Timothy B. Heath

Institutions: University of San Diego, University of South Florida

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1841998299

FWCI: 12.43

Cites: 118

Cited by: 107

Related to: 10